Merry Christmas from Jean and Jane, co-founders of Benefit Cosmetics

We’ve invited Annie, niece of Jane Ford, co-founder of Benefit Cosmetics, to share with us her tips on having fun and looking good during this Christmas and New Year’s period. Annie and Maggie Ford Danielson, daughters of Jean and nieces of Jane, co-founders of Benefit Cosmetics, have grown up with Benefit. They have watched their mum & aunt mixed colours on the kitchen table to create products such as benetint, dr. Feelgood, & eye bright. These gals caught the beauty bug early with benetint running through their veins!                                       

                              Merry Christmas from all of us at Benefit!

“I wanted to send everyone a little Bene Christmas cheer from Jean and Jane Ford, Co-Founders of Benefit Cosmetics, and me and Maggie. The holidays are all about having fun and of course looking good, so here are a few Bene-Family secrets to looking your best!

 From Annie: Rock the red lips. If you have ever wanted to try it but didn’t know when, now is the time.

From Jean Ford: Apply 20% more makeup than necessary–by the time you get to where you are going, you’ll look gorgeous.

From Jane Ford: Your new best friend this Christmas is “that gal” face primer, I don’t leave the house without it, and it keeps me looking my best all day long.

From Maggie: Holiday makeup is all about prep! To make it last throughout the day and into the event, make sure to prep with the POREfessional and Stay, don’t Stray primer.”

                                                                                                                             Annie xx


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