San Francisco: Salt water taffy, Golden Gate Bridge, North Beach Festival…we heart them all!

It’s not just a backdrop. It the real Golden Gate Bridge! The colour-coordinated ladies (Amanda, Diana, Jasmine, and Jazz) of the UK attended the annual Marketing Managers conference in our US Headquarters last week. It’s the city that brought us Benefit!!

Along with representatives from Benefit’s other territories, we were able to take advantage of the few days of good weather in San Fran by taking a trolley ride and stepping out in the warm (by San Francisco’s standards) weather.

 One of the delights of San Francisco is its salt water taffy. We were able to stop by in a sweets shop during our trip to test an assortment of goodies. They come in passion fruit, pepperment, guava, chocolate, and an assortment of other flavours.

What could be more delightful than salt water taffy? Leslie, the US Director of First Impressions, can’t help but smile at the sunshine in the long summers in the Bay Area.

Last weekend, San Francisco also hosted the 58th Annual North Beach Festival, a festival that is considered one of the country’s original outdoor festivals. It featured over 150 stalls crafts and food booths and is situated in San Francisco’s Little Italy.

To sum it all up, we absolutely adored San Francisco. We invite you to go and visit the city that was the inspiration for our fun and quirky brand!

Benefit HQ xx

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