We are so excited about the UK and Ireland’s pre-launch activities for they’re real! our new mascara. Only two more days until the 1-day flash sale preview day where lucky fans can try the mascara THREE weeks before nationwide launch.
We’ve heard from our American cousins that the they’re real! mascara is pretty much SOLD OUT everywhere across the pond. We’ve also heard from some savvy UK travellers who stopped by the States this summer that they weren’t able to get it anywhere either! Clever move, but not quick enough, we suppose.
This is by far the biggest ever launch!
We invite Maggie and Annie, our Global Brand Authorities, and daughters/nieces of co-founders Jean and Jane Ford to test they’re real! our new mascara. (Let’s just say, after reading through this post, you’ll certainly be able to recognise them if they were to peer through your letterbox.)
My lashes are “faux real”
Great wedding find!
By Maggie Ford Danielson
“Let me just start by saying that I didn’t make up the tag line…”those are Faux Real“. That came from the Benefit UK team but I love it so much I had to use it.
Anyways, I wanted to do my own before & after for they’re real! our new mascara. I’m actually obsesed with this mascara. I’m getting married in August and for a while I tossed around the idea of using one of those expensive lash growers and/or donning falsies but honestly why bother when I have this little tube of wonderfulness?!
they’re real. is. the. bomb.
(I just turned 30 and am wondering if people still say that these days? Whatever)”
Annie’s “no sleep” lashes
By Annie Ford Danielson
“Maggie and I were just in Tampa for the launch of they’re real mascara! I have to say that I am totally addicted to this mascara and it was killing me to not be able to talk about it until now because it is insane!
I am about to show you a picture of what I looked like after three days of no sleep and only one eye with they’re real! If you can please not judge the way I look and simply focus on how insane the difference is it would be greatly appreciated:) So crazy right!!??”
Thanks gals for giving us the head-up, or shall we say, lash-up! We miss you. Come visit us again!
Fans, we’ve given you fair warning about what a hit the new mascara will be. We advise you to be quick and swift and pick up your own mascara as early as possible to avoid disappointment.
Don’t forget these key dates:
6th August: 1-day flash sale in selected stores. Click here to find out if your local store is the lucky one.
13th August: Benefit Boutiques and online launch at www.benefitcosmetics.co.uk
27th August: Nationwide launch in all remaining counters
See you there!
Benefit HQ xx