Blast to the past at the Vintage Festival 2011

Vintage is a theme that resonates with us here at Benefit. It’s timeless, fun, and the best part about it is that you can add your own individual style into the mix.  That’s why we chose to be at this year’s Vintage Festival that was held at the Southbank Centre at the end of July.

We really had a blast (to the past!) there and want to thank everyone who took the time to visit us. We were so pleased to meet new friends and catch-up with old friends. Let’s take a look at how fabulously vintage everyone and everything looked that day!

Our marketing team designed and built our first-ever Benefit pop-up boutique. Lisa, our marketing assistant, led the troops and rallied support so our group would be worthy of wearing the snazzy jazzy pink wristband that Claire has on. How cool is that?!

Jess, our talented beauty advisor, used full-finish lipstick Flirt Alert, along with Magic Ink black liquid eyeliner, and chachatint, our latest mango-tinted lip and cheek stain to achieve this 1940s look. We were really impressed by the attendees who wore pastel-coloured summer dresses coupled with pearl earrings and necklaces. They pinned up their hair, held small handbags, and painted their nails red to match their striking lipstick shades.

As we reflect back on the experience and review the pictures, we can’t help but notice the obvious differences between the generations. Modern gals have let down their hair, chosen T-shirts and jeans over V-neck capped-sleeved linen dresses and given up on pearls these days. We’ve obviously come a long way since our mother’s generation. At the same time, there is just something very eerie about retracing our steps on that day, because there are still some common elements left. We’ll let you ponder that one a little bit longer.   

It appears that pink wristbands turns your frown upside down, as you can tell from the magic effect it has had on Lucy and Georgina, two cheery members of the Marketing team. Georgina is our summer intern whose last day is tomorrow. George and Lucy led a few ‘song & dance’ routines to greet some of our lucky fans. 

Rachel and Diana, two Benefit beauties show us the difference in make-up between the eras. While both Rachel and Diana used brow zing kit, Rachel used the smokin’ eyes kit to achieve a smoltering make-up look. Diana opted for the natural look, favouring the big beauty eyes kit.   

Have we told you how much we absolutely adore the 1940s and 1950s cinched waist, full-skirt classic style that emphasises just the right parts?  

Speaking of our figures, who can resist the temptation of the ice-cream truck? Ice-cream, you scream, we all scream for ice cream. No generation gap there!

Last but not least, we’d like to showcase our resident BADgal expert K-Lo, who cradles her Mr Porefessional next to her favourite tagline, “BADgals finish first!” No generation gap there either!!

We really enjoyed our time there and hope to see everyone back in our stores soon.

Benefit HQ xx

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