It's here! Benefit world-first ‘boutique within a department store' in Debenhams Norwich!

We celebrated the grand-opening of our world-first ‘boutique within a department store’ in Debenhams Norwich this past weekend. Our dream team from Benefit & Debenhams were all smiles at the ribbon-cutting ceremony. Let’s take you on a tour!

The theme was ‘Grease’ so we all dressed up in appropriate gear, armed with our secret weapon: Benefit cupcakes!

This reminds us of ‘Alice in Wonderland’ except that the room dimensions stay put. You can see the pink entrance into our special masterclass room, where we hosts our beauty school sessions. This one-stop beauty shop offers our full range of services, including our Benefit brow arch, which our first customers are quite enjoying!

What products are grand-opening weekend customers absolutely dying to try first? Of course, it’s they’re real! mascara. It’s the most popular selling beauty product out there!

I spy a ‘spy gal’ in a picture frame on the left hand side. It’s a sneak peek of the new packaging of Porefessional, our award-winning pro-balm, pore-minimizer.

Don’t forget about our brow bar services…we’ve been raising eyebrows since 1977!

A pink Vespa is the cool way to travel to work these days…our models are taking a blast to the past!

These loyal Benefit gals couldn’t resist taking a ride on our Vespa. Come by anytime!

Lisa Potter-Dixon, our head make-up artist, will be at Debenhams Norwich this Friday and Saturday, 2nd and 3rd December, offering hourly on-trend masterclasses. She’ll have her headset on, Britney Spears style, so be sure to drop by!

Check out our complete list of offers and promotions at Debenhams Norwich.

See you there soon! Thanks for helping us welcome the newest member of the Benefit family!

Benefit HQ xx

One Response to “It's here! Benefit world-first ‘boutique within a department store' in Debenhams Norwich!”

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  1. kim says:

    Just wanted to say, although I have not been to the Norwich store to see it in real life the photos on the facebook look fab! I love the look and it would be great if we could have one like this in Colchester Essex. I am a real fan on benefit and have enjoyed two lovely mini masterclasses in Debenhams Ipswich store.

    So good luck with the boutique xx

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