To bring back the glamour to the gloomy January, we’ve teamed up with Diet Coke & a fabulous team of beauty bloggers to launch the ‘Get Glam’ campaign, which was inspired by our Benetint, Posietint, and Chachatint. Lisa Potter-Dixon, our head make-up & trend artist, and her team gave a sneak preview of the on-trend looks, which includes the campaign’s Romantic, Rock Chick, and Fashionista looks.
Our VIP guests were treated to a luscious they’re real mascara experience. This spectacular evening could not have been complete without a visit from Porefessional, the UK’s best-selling primer! This ‘invite-only’ event took place at our flagship Benefit boutique at Spitalfields Market last week.