THANK YOU for following us on Twitter & Facebook and supporting our first Benefit Jubilee tour! Our Hello Flawless Oxygen WOW roadshow team had an out-of-this-world experience touring the UK & Ireland, inviting Benebabes to help launch our new liquid foundation (nationwide launch is this Saturday!!). We re-connected with old friends, made new friends, and had the pleasure of meeting our favourite bloggers.
We officially introduced Lisa Potter-Dixon, our Head Make-up & Trend Artist (& Brow Expert) to the cities of London (tour started here), Glasgow (Scotland), Swansea (Wales), Norwich, Cork (Ireland), Dublin (Ireland), and Manchester. The tour started on Tuesday, 13th March and ended on Sunday, 25th March, 13 days later! It was a joy meeting fans and introducing our local teams to talented bloggers. Thank you so much for visiting us! Here is a snapshop of the whirlwind 13-day Benefit Jubilee tour!!
Day 1 London, England Kickoff event: We invited our fabulous London-based beauty bloggers to spread the word about our Hello Flawless roadshow. Tower 42 (yes, it was named for its skyscraping 42 floors) in London’s premiere financial district was the perfect venue for the rocket launch. Check out our cupcakes!
Star Violet Beauty: “Say good-bye to caked-up foundation and hello to a natural radiant complexion. I can see this becoming the new ‘big thing’ in the beauty world and giving other foundations a run for their money.”
What I Heart Today: “What really impressed me about this foundation was that it lasted ALL day without any touch ups.”
The next day, we hopped on a 400 miles, 5-hour train ride to Glasgow (Scotland)…
Day 3 Glasgow, Scotland: The Hello Flawless roadshow team shared the cone experience at the Wellington statue and were crowned honorary Glaswegians by our Scottish team, Susan, Andrew, Claire, Audrey, & Jacqueline.
We announced on our Facebook & Twitter channels that the first 50 to greet us with ‘Hello Flawless’ below the departures board at Glasgow Central train station at 12pm get colour-matched & a free Hello Flawless Oxygen WOW sample. We arrived at 11:58pm and there was a queue of fans waiting for Lisa! One of the fans was Maciej, a dutiful husband who was sent by his wife to pick up the exclusive sample! Thank you to our 26 fans who showed up, including a police officer! (Hey, just because you chase criminals all day doesn’t mean that you can’t look flawless doing so…!)
In the evening, we hosted Glasgow’s first Benefit beauty bloggers event at House of Fraser. They were treated to a Hello Flawless experience AND a Glasgow-exclusive: Audrey, our original Benebabe who has been at Benefit for 15 years, walked down Benefit memory lane and shared with us the first-ever Benefit catalogue!!
Sisters Don’t Share: “It has a nice dewy finish and good coverage, which is a must-have to keep that redness under wraps. In fact, as much as I want to sound cool and aloof – I also love how light, fresh and airy this product feels. I may even be going back for more after the bottle ends, so big thanks to the babes at Benefit for introducing it to me.”
The next day, we continued on another marathon train journey, this time a 7-hours journey, complete with 2 changes, to Swansea, Wales!!
Day 5 Swansea, Wales: We were greeted by Kelly & Nikki at our award-winning Debenhams Swansea. Coicidentally, we arrived just in time for the biggest rugby game in Welsh history. That day, Wales beat France 16-9 to win the Grand Slam. A victory for us: We joined the party & colour-matched 55 fans! It must be Lisa’s lucky sparkly shoes that helped cinched the title. We hosted a Bloggers Breakfast to welcome our Swansea-based bloggers. Amy-Lou, travelled from Cardiff to attend our early morning breakfast. (Thankfully, it was against the rugby traffic.)
Day 7 Norwich, England: Wow, our roadshow team packed up our rugby gear and changed into our Sunday Best outfits to visit our world-first ’boutique within a department store’ in Debenhams Norwich. Beth, our fabulous business manager, joined our roadshow team to greet our bloggers & customers. It was a gorgeous day when we colour- matched 30 fans!
Day 10 Cork, Ireland: Our flawless Lisa met up with Gemma, Mark, & Sharon for her next stop to the beautiful city of Cork. #wow
Blaubushka: ” Lisa can advise on skincare and she’s also a complete expert on brow shaping and tinting, lash tinting, lash application and our Fake Bake Spray Tans. She is also an adorable babe.”
Day 11 Dublin, Ireland: Brown Thomas Grafton Street was the site of our next roadshow stop. Lisa was booked back-to-back, meeting fans on counter & greeting our Dublin-based beauty bloggers. Whew! Lisa, Gemma, & Jasmine raised a glass at the end of our Bloggers Evening to cherish the near-ending of our roadshow. #nostalgiasoontocome
Thunder&Threads: “The Benefit team are truly inspirational and passionate about their work. I’d sure love to work for Benefit myself!”
RosieRouge: “A member of the Benefit team had the most gorgeous glow to her skin. She told us that she uses Benefits Watt’s up highlighter on the bridge of her nose and cheeks along with some Bella Bamba 3d brightening face powder. I will be adding these two products to my wish list for sure as I love the dewy look they gave her.” (*Note: Go Sharon Kelly!)
Day 13 Manchester, England: Last stop! Lisa was consuming Starbucks day & night, and was determined to reach the roadshow finish line with flying colours! It wasn’t just us racing to the finish line: The Sport Relief charity walk was happening on the same day. Olly Murs sang to us!
It was a perfect afternoon for afternoon tea with our favourite Manchester-based bloggers at Harvey Nichols. Catriona, our lovely business manager, at our Harvey Nichols counter was flawlessly charming! Thank you everyone for coming to us!
Although the roadshow is over, the overall enthusiasm for Hello Flawless Oxygen WOW has only intensified. There are only three days until the nationwide launch of our NEW liquid foundation. Check it out!! To find your perfect colour-match, click here to check out our online shadefinder. Don’t forget to tag your favourite moments! #helloflawlessoxygenWOW
Thank you for all your well-wishes!!
Signing off & see you soon!
The Benefit Roadshow team!!