Register!! 'The Benefit & Refuge MASCARATHON'

A Benefit first!! Our biggest event…ever! The ‘MASCARATHON’ is a charity run that involves a giant mascara wand travelling from Edinburgh to London! What’s better than our they’re real! mascara? A GIANT they’re real! mascara ‘baton’! We’ll be passing this custom-designed mascara ‘baton’ from runner to runner in a charity run that starts in Edinburgh, stopping in these key cities: Newcastle, Manchester, Birmingham, Cardiff, Oxford. With a big finale 15 days later in Spitalfields London.

This 500+ miles run is not just all about make-up. We’ve teamed up with Refuge, a national domestic violence charity for women & children, to help raise awareness & money.

Our UK Managing Director Ian Marshall and General Manager Gail Borjaski share:

 “2012 is a very significant year—and NOT just because of a certain HUGE event in London this summer. At Benefit, there is another significant reason to celebrate. ‘They’re Real’ has been the most extraordinary launch in our history and is already the No.1 premium mascara in the UK. We just HAD to celebrate in style…EVEN BETTER, have a ball AND raise HEAPS of money for a particularly deserving cause all at the same time. We immediately chose to partner with Refuge, whose work we SO admire and who provide brilliant help and support for thousands of women and their familiar.


Anyone who wants to join us is welcome to do so—there’s fun to be had and money to be raised so no one needs to worry about running prowess…we hope you can join us and COME PARTY!!”

And that’s not all! We’re delighted to have the beautiful Caroline Flack fronting our campaign and kicking off the festivities in Edinburgh by running the first 2 miles. These 2 miles are very significant because every two miles that each of the ‘MASCARATHON’ runners complete will mark the two women a week whose lives are lost because of domestic violence. [Read our upcoming blog post that has a special focus on Refuge and the invaluable work they do & an interview with their chief executive.]

We invite everyone to join in by running in our one & only ‘MASCARATHON’!! Don’t forget to use #mascarathonuk

Register by clicking here to run a 2-mile leg!  

Benefit ‘MASCARATHON’ Glam Squad! xx


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