Benefit Cosmetics are pleased to announce their partnership with UK Tennis #1 Heather Watson!
At only 20 years old, Heather Watson is emerging as one of the world’s most promising young talents and Benefit Cosmetics are very excited to announce we’ll be partnering with this bright star in 2013. Heather is a positive role model for women in the UK and as well as being a hard working sports star is a massive beauty fan! She likes to bring her beauty to the court and look her best, whether it’s on or off the court and will be wearing the UK’s No.1 Bestselling Mascara*, they’re real on court for smudge proof, luscious lashes.
Benefit Cosmetics partnership with Heather begins at the Australian Open and will continue throughout 2013. We’re very excited to support Heather as she continues to impress on the court and her career takes flight.
“I am so excited about my new partnership with Benefit Cosmetics. They are a really cool, fun brand and I have been a huge fan of their products for a long time! I have been using a number of their products for years” Heather Watson
“It is true to say that there hasn’t been a plethora of success in UK women’s tennis in the past 20 years. Benefit Cosmetics are therefore very excited and delighted to be working closely with the UK’s most exciting tennis star in a generation: Heather Watson. In addition to her inimitable skills with the racket, we love the fact that Heather has such a warm,sunny personality: A girl with great ambitions, but a very grounded approach. We look forward to working closely with Heather and the IMG teams, hopefully adding a touch of ‘pink Benefit magic’ to Heather’s Campaign. We wish her EVERY success in 2013.”
Ian Marshall, Managing Director of Benefit Cosmetics UK
*source NPD Group Data: Premium Beauty Category, Sept YTD 2012