The fakeup blogger roadshow 2013…#fakeup

Benefit is proud to deliver problem solving cures, we solved wilting lashes with the fabulous they’re real! We fought pores with the perfect POREfessional, and now we have provided the world with the first hydrating concealer fakeup. This hydrating crease-control concealer with Vitamin E & apple seed extract, hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look.


With such a fabulous product in our hands what better way to demonstrate the power of fakeup than bringing it directly to the our bloggers… so that we did!

9 destinations, 150 bloggers and 450 fakeups and the roadshow was prepped and primed for action. Team #fakeup were ready to go.

First destination for the curious concealer case was Glasgow! We frequented the idyllic House of Fraser (the first Benefit UK counter outside ev-er) Fabulous pink processco at the ready, bespoke fakeup cushions and our detective (lovingly named Audrey) we were prepared to welcome our fabulous blogger crowd.

We had an amazing  turn out with bloggers excited to get their hands on our hydrating concealer. The evening was a success; everyone had a really great night of fun, laughter and makeup.


Here are a few beautiful blogs about fakeup! Enjoy >>

The Sunday Girl


Beauty Asthetic


So it was time for a trip to Newcastle and with a few team members unable to attend, it was up to Joanne and Claire to work their mystery magic and bring fakeup to life. Demonstrating the three shades (light, medium & deep)  plus the power of its hydration; fakeup leaves the skin hydrated for 6 hours!  The room was decked in true fakeup style, and with magnifying glasses in hand, the mystery was soon solved by our fabulous bloggers.

Check out the gossip from Newcastle >>

Cocktails in Tea Cups


Tasha Jayne


Now to Leeds, where we hosted the event at the  tres chic Malmasion hotel. A perfect setting for the curious case of fakeup, we re-arranged furniture, positioned product, lit the fireplace & we were ready for another fun packed show! Showcasing all three shades of fake up to get bloggers thoughts, testing their fakeup knowledge with a quick beauty quiz (with Benefit prizes of course)


Get the low-down for Leeds >>

Trends with Benefit

 Next stop was Swansea! Hosted on the 27th floor of the  Meridian Tower, with breath-taking views of the coastline. We welcomed the bloggers who had travelled (some as far as Cardiff ) to meet the Bene – team.  Lisa Potter Dixon worked her magic with a makeup demo, letting the bloggers in on a key contouring secret with fakeup deep shade.


Contouring Secret Revealed:  Stroke a line of fakeup (deep 03) just underneath the cheekbone and blend upwards, then finish with your correct shade of hello flawless powder! A quick way of contouring and sculpting those cheekbones for day and night.

Read the reviews from Swansea here >>

 The Pulse of Fashion

Makeup Pixi3

 We then traveled to Ireland to meet all our fabulous benebloggers. First stop was Dublin with the wonderful Mark Rogers, Field Training Manager for Ireland. We made sure everyone was ready to take on the mission of fakeup, donning spy hats to solve any dark circle dilemma. After a somewhat celebratory St Patrick’s day we headed to Belfast, ready to work our fakeup magic once more! Go team #fakeup.


We felt like a little bit of seaside break! Step forward Brighton the most cosmopolitan coastal retreat in England. Our event took place at the 20’s inspired Mesmerist cocktail bar we had everything in place for a fabulous fakeup event. The prosecco punch was divine: a devilish smoothy that was potent yet refreshing.


The penultimate stop on the blogger roadshow was Liverpool therefore, we thought it apt to host it at the new Harvey Nichols Beauty Bazaar a fantastic space for all things beauty. The champagne bar had a ceiling full of sparkling diamonds, a perfect space for a girls pampering day with our fakeup.


We had canapes on arrival with champagne and macaroons for dessert, a lovely little Benefit treat for the bloggers that had journeyed from far and wide.

Check out the views from Liverpool >>

 Betty Vintage 

Glossy Boutique

 And last but not least our London blogger stop at the our lovely Benefit Spitalfield’s boutique. We had a fabulous turn out with over 30 bloggers all to test fakeup. We spread the word of fakeup by colour matching each blogger for their perfect shade however, also suggesting products that would complement our new hydrating concealer!


As well as fakeup we were celebrating our1 year anniversary of hello flawless oxygen wow! We made sure to colour match and provide each blogger with the perfect shade.

Check out this fabulous London blog  >> Super Gorgeous 

>> A Beauty Junkie 

>> Georgina Goodman 

>> The Cameras lying 

What a tour! We had the best time spreading the Benefit experience and sharing our new problem solving concealer: fakeup

….now to have a cup of tea!

Until next time

Glam Squad xx




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