What do you get with 18,000 Benefit Beach Balls, 17,000 sunbeam samples, 70 Benebabes & nearly 10,000 Bene-fans? Benefayre at British Summer time festival people!
And what an event it was! We are already suffering from our post BST blues. We brought the makeup, good old Britain brought the weather and the fabulous BST brought the music. What more do you need for a lovely weekend in the idyllic setting of Hyde Park?
Hyde Park was transformed into 3 unique settings from the village green, (where the Benefayre was located) with a typical village hall, pubs and fairground to a Cuban carnival complete with mojito bar.
This was a place to relax, unwind and enjoy the best of British Summer; with market style eateries that had cuisine to suite any palate. However, let’s not get distracted by the food there were 140+ acts taking to the 3 stages over the two weeks to entertain the mellow masses. Acts included The Rolling Stones, Lionel Richie, The Beach Boys & JLo! Need we say more?
Why were Benefit Cosmetics there? We spent the past 2 weeks celebrating all things pretty of course! We debuted our fabulous Benefayre, a village fair feel with one goal: to beautify. We had a coconut shire with hello flawless’ (knock down all the hello flawless’ for a chance to win). Then there was Mission POREfessional (Try your hand at zapping some lemons), hook a duck (no explanation needed) and finally lasso those lashes with they’re real’s honest Leah.
The Pièce de résistance: Makeup! We were prepping all our festival goers pretty with £10 make-overs redeemable against product.
The pièce de résistance: Makeup! We were prepping all our festival goers pretty with £10 make-overs redeemable against Benefit products.
The fabulous Lisa Potter Dixon Head Makeup and Trend Artist was back stage primping the stars, meeting the likes of Gabrielle Aplin and Emma Buton!
BST we have had an amazing time!
Until next time