With a new starter in the team, LFW, Launch of Carnaby Street & Dublin boutiques… plus planning our next two press events and brainstorming for 2014, to say the least, we’ve had an eventful and entertaining time in the Benefit Press Office recently!
So the PR Team (AKA PR Princesses!) is made-up of myself Jazz as Head of PR, Mansi Ruia as Press Officer, Georgia Leaper as PR Coordinator and new comer Alex Marshall as PR Assistant and not forgetting our super stars Lisa Potter-Dixon as Head Make-up & Trend Artist (& Brow Expert) and last but not least our little Lauren Hodgson as Assistant Make-up & Trend Artist, phew, we’re getting bigger!
Ok LFW went off with a bang, the PR Team along with a team of Benebabe MUA’s (aka makeup artists) were backstage at Matthew Williamson for the SS14 show. Lisa Potter-Dixon and her team worked closely with world-famous artist Lisa Eldridge to create a 70’s Jet Set look. After the show Lisa PD also used her makeup magic on Matthew’s dear friend Sienna Miller, who loved her Benefit Makeupper!
Carnaby Street! If you haven’t heard already, where have you been?! September saw the opening of our global flagship boutique. The PR Team were in full swing planning a VIP party for all of our favourite magazines, newspapers and some celeb benebabes including Stooshe, Dionne Bromfield, Daisy Lowe, Heather Watson and Radio 1 DJ’s Gemma Cairney and Sarah Jane Crawford to name but a few. The PR Palace has also now relocated to 10 Carnaby Street – champagne, blow-outs and nails on tap (if we have time that is!)
Mansi and I just flew back from Dublin, we are still lost for words at how beautiful our first ever Irish boutique is, if you’re ever in Dublin you must pop-in, you can’t miss us on South William Street. Our PR Party last week included all of our favourite guests from Ireland’s fab magazines, newspapers and websites oh and not forgetting our VIP’s , Ramona Nicholas, Glenda Gilson and Pippa O’Connor Ormond who danced the night away with us to the Bugle Babes!
The PR Team have been getting ready for Christmas since August with our Press Open Day to launch our gorgeous Christmas Gift Sets & Countdown to Love Calendar, as well as wearing our Christmas Jumpers at the company conference!
We’ve also invaded magazine houses with Spy Gals and created a Magic Show for our favourite beauty journalists in November, both for new 2014 launches… shhh… watch this space!
Keep in touch with the UK PR Team via Twitter @Benefit_PR_Team
Until Next time,
The PR Princesses