The ultimate road trip to Monaco #drivenbybeauty

The Clyde to your Bonnie, the Sam to your Frodo, the Thelma to your Louise…this summer Benefit helped users to find their perfect road trip partner with a chance to win the trip of a lifetime and a DS 3 by Benefit car!

With our clever Road Trip Buddy tool, users were able to see which of their Facebook friends they had the most in common with. The chosen bestie was made a perfect road trip partner via their very own #drivenbybeauty film poster.


After starring in their own poster, lucky winner Emily and her ideal road trip companion Jess headed off to Monaco to explore the town in style!

Day trips were spent cruising around visiting the old towns and by night, the girls headed to the beach bars and rooftop pool nightclubs!

Monaco Blog Post

One of the Monaco highlights for Emily and Jess was  “getting lost one evening on our way back to Monaco and ending up climbing right up the mountains as the sun was setting. We had the roof down in the car and our holiday playlist playing on the amazing sound system and enjoyed the sunset. I was so impressed with the car, I absolutely loved the feel of it and cannot wait to pick up my own tomorrow!”

All the cars are inspired by Benefit’s most popular products, with lustrous colour matches, elegant Benefit touches, and includes a must-have make-up bag full of our iconic products. Interested in owning one of these beauties? For more information visit

Love and Lashes,

The Digital Darlings xx