Share your #oneELLEofaliner looks for a chance to win!

Just a few short months since our eye-tastic launch, they’re real! push up liner has been crowned the UK’s no.1 liner.* We are over the moon that our Benebabes love it as much as we do. It is so #criminallyeasy to use one thing is for sure, once you get the knack there’s no going back…!


To celebrate all this liner lovin’ our pals over at ELLE have the cutest little minis of our liner on the cover of their December issue (OUT NOW!).  Got a copy? Great! We want to see your best liner looks, simply upload with your copy of ELLE and use #oneELLEofaliner. We will be picking three lucky winners at the end of the month who will win a whole year’s supply of they’re real! push-up liners! Yes, you heard that right. The best cat flick, best daytime look and the best dramatic look will all get 3 lucky winners 365 days of winged out wow.

Not sure what look to create? Check out our selection of super easy but gorgeous looks, all created by our Head Makeup & Trend Artist, Lisa Potter Dixon: http://www.elleuk.com/beauty/your-free-benefit-theyre-real-push-up-liner.

Elle looks2

Happy lining!

Love & lipstick,

The Digital Darlings

*Source: The NPD Group. Unit Item sales of the Total Prestige Eye Liner Makeup segment for 2014 Jan to Jun

Terms & Conditions
(“The Promoter” hereby known as Benefit Cosmetics Ltd)

  1. This competition is open to UK residents only. Entrants must be 16 years or over to enter. No purchase necessary. No alternative cash prizes.
  2. This competition is not open to employees or immediate family of Benefit Cosmetics Ltd, its subsidiaries, associated companies, agents or anyone connected with the draw.
  3. The competition will run from 00:01hrs GMT on Monday 3 November 2014 to 23:59hrs GMT on Thursday 27 November 2014 (inclusive).
  4. To enter the competition, entrants must post a photo or video of their they’re real! push-up liner look with the hashtag #oneELLEofaliner. Each photo counts as an entry.
  5.   Three (3) winners will be chosen from all entrants on within 24 hours of the competition closing and contacted via a message on the channel with which they entered on.
  6. The winners will each receive four (4) full sized they’re real! push-up liners.
  7. In the event a winner fails to claim their prize within 48 hours of being announced the winner is otherwise disqualified from the draw, the prize will be withdrawn and the entry will be void and another winner will be chosen.
  8. Entry into the competition is on the understanding and acceptance of these terms and conditions. Entry instructions form part of these terms and conditions. Any breach of these terms and conditions may result in a prize being forfeited.
  9. The Promoter accepts no responsibility for entries not successfully completed due to a technical fault. Events may occur that render the prize draw itself or the awarding of the prize impossible due to reasons beyond the control of the Promoter and entrants agree that no liability shall attach to the Promoter as a result thereof.
  10. The Promoter reserves the right to amend, cancel, modify or offer an alternative prize in whole or part of equal or higher value in the event of unforeseen circumstances or if, in its sole discretion, the prize is not capable of being issued.
  11. The Promoter and the Promoter’s Administrator accept no responsibility for entries that are illegible or lost or delayed via technical problems. Proof of sending does not constitute proof of receipt.
  12. Promoter’s decision is final and no correspondence or other communication will be entered into regarding the draw other than as specifically contemplated in these rules.
  13. The Promoter reserves the right to amend, alter or terminate this promotion at any time due to circumstances beyond its control.
  14. The Promoter reserves the right to withhold the prize in the event of non-compliance with these terms and conditions or if the Promoter deems, in its absolute discretion, there to have been any malpractice.
  15. The transmission of information via the internet is not completely secure. Although the Promoter will do its best to protect Personal Data, it cannot guarantee the security of Personal Data transmitted to it and any transmission is at your own risk.
  16. The Promoter, including the officers, directors, employees, shareholders or agents of the Promoter, excludes all liability for any losses and/or damages of whatever nature and howsoever arising to the fullest extent permitted by applicable laws. The Promoter does not attempt to exclude or limit its liability for death or personal injury caused by its negligence or any other liability which cannot be excluded or limited under applicable laws.
  17. These terms and conditions are subject to the laws of England and Wales. Any dispute shall be subject to the exclusive jurisdiction of the English courts.
  18. The name and county of the winner will be available until 30th December 2014 and can be obtained by sending a request to the Digital Department at the Promoter’s address below.
  19. The PROMOTER: Benefit Cosmetics Ltd, Greenwood House, 91-99 New London Road, Chelmsford, Essex, CM2 0PP.