World Exclusive… Try NEW roller lash free with ELLE UK

Hey Benebabes, have you heard the news? Our brand spanking new super-curling & lifting mascara, roller lash, is set to solve lash dilemmas all around the world and it is starting right here in the UK! With the help of our Benebestie, Elle UK, we are giving you the opportunity to be the first to try roller lash. Pick up your sample for free with the March issue of Elle UK before it’s even available to purchase on our Benefit counters.

RollerLash reminder

The teams here at Benetowers and Elle HQ have been working endlessly to make this happen for our Benebabes so, from 29th January the March issue of Elle UK will include a free roller lash which is set to become your #curlsbestfriend. With demand already soaring, pre-order yours now to avoid disappointment (order here).

Curls best friend?

roller lash is a revolutionary new super curling and lifting mascara which has been in development for four-years! It’s perfect for those of you with short or straight lashes and who struggle to find that perfect daytime mascara.  Want to save the drama of they’re real! for your evening looks? roller lash is a #curlsbestfriend for a soft, girly and eye-opening effect.

What makes this mascara so brilliant is the Hook ‘n’ Roll™ brush with custom-designed hooks to help catch, lift and curl the lashes. Paired with a ink-black, lightweight formula to keep the curl for a whopping 12 hours!

roller lash

But don’t just take our word for it, we also performed panel tests and the results were EYE OPENING!

  • 97% of women said it visibly lifts lashes**
  • 87% said it gives long-lasting curl**
  • 94% said eyes look more wide open**



Are you as excited as we are? Pre-order Elle March issue now to avoid disappointment!




Love and lipstick,


The Digital Darlings xx






*Consumer panel survey on 31 women after 4 weeks

*Source: The NPD Group, Inc. / BeautyTrends®, January – September 2014 Prestige US Unit Sales.


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