Give our Competition a Whirl and Show us that Curl!

Time flies when you’re having fun, and oh what fun we have been having with our #curlsbestfriend! One week since our Benebestie, Elle introduced roller lash to the UK and it’s official… our nation is in a curling frenzy! Now it’s time for us to celebrate the addition of our new wonder, so we’re giving one lucky Benebabe the chance to win a very special prize…

Some of you may have had your Bene-eyes wide open and spotted our big roller lash training lorry touring around the UK to teach our gals the knack of the hook ‘n roll. If you’ve been thinking about how you’d love to join in on the fun, we heard you!

We’ve put together some BIG plans and our grand, pink lorry will see a magical transformation into a Benefit pop-up bar! Open for badgal business throughout March you can find more details and book a table for you and your girls by downloading the Benefit – Curl’s Best Friend app (http://rollerlash.benefitcosmetics.co.uk/)!



To be in for a chance to win a VIP table for you and your friends (not to mention a load of roller lash goodies) simply enter by sharing your lash-snaps in and upload to Instagram or Twitter tagging @benefitUK (Twitter) or @BenefitCosmeticsUK (Instagram) with #rollerlash – and you and your gals could be on your way to our Curl’s Best Friend pop-up parlour in London.



How to creat the perfectly-flirty lash selfie

With roller lash, it’s all about the tip, and with this unique hook ‘n’roll brush you will be able to curl your lashes to perfection- without having to clamp those lashes… good bye curlers!  The ink-black formula works with the unique wand to hook ‘em and curl them up! Use these simple steps to create the perfect curl:


1/ Press the wand into the lashes to hook on to them

2/ Turn the wand slightly upwards and roll up in order to coat every single lash, lifting and curling the lashes.

3/ Repeat to build up your look

4/ Snap a picture of yourself and upload with the hashtag #rollerlash for your chance to win!


Pssssst… add extra drama to your look by combining roller lash with they’re real push up liner to create the ultimate, girly, flirty look!

Flirty look




Keep an eye out Benebabes… the winners will be announced throughout February. 


Love and lashes,


The Digital Darlings xx



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