Prepare to SPARKLE with the NEW, limited edition they’re real! mascara Swarovski

Hands up who loves they’re real! mascra? Well if your hand is firmly up in air, then listen up! Our famous jet-black, lengthening mascara has just got sexier! For the first time ever we’ve created a collectable, limited edition they’re real! mascara embellished with crystals by Swarovski. Here, our Assistant Makeup and Trent Artist, Lauren Hogsden talks through the fabulous launch! Time to #learnwithlauren: New limited edition they're real! mascara xx

“WOW, just when you think they’re real! mascara couldn’t get any sexier, this beautiful product comes along!  The traditional metallic silver packaging has had a matte-black makeover, and is encrusted with Swarovski® crystals. I think it’s safe to say that this is well and truly this season’s glitziest accessory!” 

they're real limited edition mascara

“As you can see, the wand of this mascara is in a dome shape, meaning you can catch every single hair and fan out those corner lashes. It has a long-wearing formula that helps prevent the dreaded smudging of mascara around the eyes.”

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“Apply by positioning wand horizontally & wiggle brush from side to side, base to tip. This will achieve maximum volume, length & lift. Then, hold the wand vertically & stroke upward to curl & separate the lashes. You will also catch all the hairs with this method!  Top tip – When adding your mascara, really focus on the base of your lash line, as this will provide depth. Avoid adding multiple coats of mascara to the tips of your lashes, as product that sit on the ends of the lashes, tend to transfer the most. Keep it light, ladies! ”


“Just look at the difference this mascara makes to your eyelashes! Plus, with the gorgeous new design, it’s time to add some sparkle to your makeup bag ;)”

Get yours from 17th October: bit.ly/realsparklesbg

Love and lipstick, The Digital Darlings xx

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