NEW PRODUCT ALERT: they’re real! tinted primer!

BIG news Benebabes… our iconic they’re real! mascara has just found it’s partner in prime with new they’re real! tinted primer…  Now you can take your lashes from day to night with this NEW mink brown lash primer. Here, our Assistant Makeup and Trend Artist, Lauren Hogsden, talks us through how to use it…

they're real! tinted primer

Introducing NEW they're real! tinted primer


“Well well well, beauties, on first glance, this new product may appear similar to our they’re real! mascara… but you are SO wrong there! The changes go far beyond the gorgeous matte finish silver packaging! Unlike they’re real! mascara, the custom-designed extra-flex mascara wand actually moves with your lashes, therefore providing your lash with ultimate separation. Just check out this flex…


And it doesn’t stop there… this has a unique water-resistance gel formula, which is easy to layer and build whilst also nourishing and conditioning with provitamin B5. Double bonus!

You can wear it alone to tint and define for a natural feathery look, or apply your favourite mascara over the primer for a dramatic boost to your lashes, which will lengthen, separate and even add volume! Here you can see my lashes with nothing at all, they’re real! tinted primer, then they’re real! tinted primer plus they’re real! mascara.

they're real! tinted primer

Your lashes will be so long you might take flight. Hehe! This beauty is launching on counter 26th December, so keep you eyes peeled ladies!… 

Have a beauty dilemma feel free to reach me on Twitter or Instagram @Lauren_benefit #learnwithlauren”

WOW we are excited for this one! We’d love to see your lashes!

Love and lashes,

The Digital Darlings xx



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