Join Benefit and Debenhams on our #journeytobrowgreatness


We have been magically transforming brows since 1976 and now 40 years later, 2016 is officially the Year of the Brow!  To celebrate we’re teaming up with Debenhams to recruit Benebabes who are in need of a little brow love.  From Monday 11th January we are launching our #journeytobrowgreatness! A competition on the Benefit and Debenhams social channels to win a unique and exclusive, six month brow experience to take your brows from now to WOW!




Let the journey begin….
We’ll be selecting five winners  in need of our brow help to take them on a #journeytobrowgreatness.  Our lucky winners will be treated to a whole host of brow treats…

Exclusive meet and greet with the Benefit Trend Team in London for an intro to all things brows and for your personal brow prescription

Complimentary arches and tints for six months

Regular Skype consultations with the Trend Team to ensure your journey runs smoothly

A complete range of Benefit brow products

VIP access to Benefit events and much more!

As part of the journey we will be asking our winners for weekly brow diaries entries and weekly brow selfies to track your brow progress and share with our community!  And that’s not it!  We will also invite you down to feature in our new brow videos which we will share across our social channels.  If this sounds like you then simply upload a brow selfie to Facebook, Twitter and Instagram using the #journeytobrowgreatness hashtag and tell us why you’re need in some brow love.


What are you waiting for gorgeous?  Grab your selfie stick and get posting!


Brows and beauty

The Digital Darlings xx


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