HOW TO: roller lash flutter!

You know when something comes into your life, and you just can’t image what you used to do without it… well that’s kind of how we feel about roller lash! So obviously, we had to celebrate it’s first birthday in style! Yes, can you believe that it’s been a whole YEAR since the launch of our curls best friend? CRAZY!

You may have seen that to celebrate the birthday of roller lash, we have introduced a limited edition, free rollin’ kit! “FREE?!” we hear you cry! Well, for the price of a full size roller lash (£19.50) you’ll also get a deluxe mini included on us! So yes… a full size roller lash, and a deluxe mini (perfect for your handbag) for just £19.50… but get it while you can, they’re available while stocks last!


Free rollin'

Here, our Assistant Makeup & Trend Artist, Lauren Hogsden talks us through the easiest eye look with just three products including our curls best friend, roller lash”! Over to you Lauren…

“Right from launch last year, I have been a little bit OBSESSED with the amazing roller lash! The unique brush grabs, separates, lifts and curls your lashes to create that stunning curled fanned out look, while the instant curve-setting formula holds them in position for 12 hours! So… it’s no wonder it is my go-to for an everyday gorgeous fluttery eye! If you are stuck for time in the morning, this is the easiest eye look with BIG impact!

Step 1

Dot stay don’t stray 360 around the eye to prime and conceal the eye lid! Then use your ring finger to gently blend.


Step 2

I love they’re real! push up liner to create the perfect wing! In reality, you can use any colour to add a little somethin’ somethin’ to this look, however here I have used black! Simply trace along your lash line, then aim your wing to where your brow finishes.



Step 3

Time to bring on the curl! What makes this mascara so brilliant is the Hook ‘n’ Roll™ brush with custom-designed hooks to help catch, lift and curl the lashes. Paired with a ink-black, lightweight formula to keep look light and fluttery! Work the formula from the route of the last and drag upwards (you can blink if you find this easier!).


And there you have it… the perfect everyday fluttery eye! Which tutorials would you like to see next? Reach out on IG or Twitter @lauren_benefit with #learnwithlauren.

Pinterest Roller lash b and a

Love and lashes,


The Digital Darlings xx

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