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5 things you need to know about Bold is Beautiful

Since 1976, we’ve believed that women are their most beautiful when they feel strong and confident. With the launch of the Bold is Beautiful Project last year, we spread that philosophy beyond the beauty counter. And guess what, Benebabes…this year, it’s back! So, here are the top 5 things you need to know:

Bold is Beautiful1/ IT’S GLOBAL

YES, we believe a woman is at her most beautiful when she’s confident, empowered and strong! So…this year, we launched the Bold is Beautiful Project across the world to spread this feel-good approach and empower women and girls.

2/  THE CHARITIES

The money raised throughout the campaign in the UK will be donated to our two chosen charities – Look Good Feel Better and Refuge.

Look Good Feel Better helps women and teenagers combat the visible side effects of cancer treatment with their free, confidence-boosting skincare and make-up workshops and self-help materials.

Refuge empowers women and children who experience domestic violence to rebuild their lives free from violence and fear. Via a network of services, they provide life-changing support to over 3,000 women and children every day.

3/ THE TARGET

Our global target this year is a whopping $4 million! That’s nearly double the amount we raised last year!

4/ HOW TO GET INVOLVED

Come in for a Brow Wax in May 2016 and 100% of Benefit’s profits of the Brow Wax will support Look Good Feel Better and Refuge in the amazing work they do every day. As if that is not good enough, to thank-you for your donation we’ll gift you with your very own gimme brow absolutely FREE!

5/ THE LONDON MARCH

Following on from the fun we had last year, get your gals together as this year we will be marching around London again to celebrate our month of giving and give a lot more! Join us on Sunday 8th May to show your support for Bold is Beautiful! There’s guaranteed to be goodies, giggles and good times galore. SIGN UP now to book your spot!

Remember Benebabes, GIVING LOOKS GOOD… so let’s all raise our brows to Bold Is Beautiful to raise a shed load of money for a fantastic cause together!

Love and lipstick,

The Digital Darlings xx

 

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