Bold is Beautiful – 2017

We believe women are at their most beautiful when they are empowered, strong and filled with confidence! We launched the Bold is Beautiful project to spread the feel-good approach and empower women across the UK. This April, we’ll be going bigger and bolder than ever before! Supporting two amazing charities Look Good Feel Better and Refuge.


We are proud to support such amazing charities who support and empower women and girls. Look Good Feel Better provide a support network for people undergoing cancer treatment, they help improve self-esteem, confidence and well-being through skin-care and make-up workshops. And Refuge provides a support network for women and children who are victims of domestic abuse to help rebuild their lives – free from violence and fear!


Bold is Beautiful is all about helping woman and girls to be BOLD, believe in themselves and achieve their full potential! In the UK and Ireland alone we have raised over £1m for Look Good Feel Better and Refuge, as well as waxing 58,627 brows in 2016 (where all the proceeds went to the Bold is Beautiful Project).



Wondering how you can get involved? You’re in the right place gorgeous, this year we have three FAB ways you can get involved and help us empower woman across the UK.


  1. Book yourself in for a Brow wax, as throughout the whole of April 2017, 100% of Benefit Brow Wax’s profits go to Look Good Feel Better and Refuge!


  1. Visit our #raiseabrow charity shop, which is the UK and Ireland’s first all PINK charity shop, where all the money raised will be going to the Bold is Beautiful Project! Filled with gorgeous pink delights, donated from your fave brands, influencers and generous people across the UK & Ireland! Our #raiseabrow shops will be opening in April.


London: 31st March – 2nd April

Dublin: 5th – 8th April

And 2 more locations coming soon!

*for more information on locations please visit


  1. You can also text to donate directly to each of the charities:

For Refuge text; REFU43 £5 to 70070

For Look Good Feel Better text; BOLD £5 to 70070



Love and lipstick,


The Digital Darlings xx

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