National Lash Day

Happy National Lash Day Benebabes! I’m sure this date has been marked in your diaries for months, it has been in ours! Here at Benefit, we’re the no.1 Prestige Eye Makeup Brand in the UK** with the Top 4 selling Prestige Mascara Products in the UK**, and we are lash OBSESSED because, let’s be honest, who doesn’t like a good set of thick, long lashes?! 

If you’re as lash fanatical as we are, then you’ll know that a good mascara should lengthen, curl and thicken lashes. At Benefit we have some amazing options for you to choose from, so carry on reading to find out which one is best suited to you. We’ve also got a National Lash Day deal for you gorgeous, so just use the code LASHDAY and spend £45 to receive 3 funsize mascaras: They’re Real! Magnet, Roller Lash and Badgal BANG*! It’s a great chance to get into the spirit of National Lash Day! 


They’re Real! Lengthening Mascara

The OG of our mascara family, the They’re Real! Lengthening Mascara really does do it all. It lengthens, lifts, volumizes, and curls lashes all thanks to the custom domed-tip brush, and comes in a bold black.

For the best results: 

Hold the wand horizontally and give the brush a wiggle from side to side & base to tip to achieve maximum volume, length and lift. Then hold the wand vertically and stroke upward to curl & separate. Layer generously, as you wish.

Grab a full-size or a travel-size mini They’re Real! Mascara for travelling, giving as a gift, or stocking up and keeping for yourself (don’t worry, we won’t judge you!)




They’re Real! Magnet Extreme Lengthening Mascara


Do you love They’re Real mascara? Then why not try our They’re Real! Magnet mascara for extreme black and your longest lashes yet!

This mascara draws out lashes to EXTREME LENGTHS, making them look 40% longer***, while being easy to layer and build! The innovative Extender Brush, with a magnetically charged core, pulls the Magnetic Mineral Enriched Formula up & OUT BEYOND the tips of lashes for extreme length & powerful lift. They’re Real! Magnet’s custom-designed ZigZag bristles are strategically positioned to fan out, separate & define lashes.



Roller Lash Curling Mascara

Next up we have our classic, Roller Lash! This gorgeous mascara is like hair rollers for your lashes! 

The hook ‘n’ roll brush grabs, separates, lifts AND curls while the instant curve-setting formula holds for 12 hours. Containing provitamin B5 andSerine, ingredients known for their lash-conditioning benefits, it is also water-resistant while being easy to remove. Win-win!

There are so many benefits of Roller Lash:

  • 97% said it visibly lifts lashes****
  • 87% said it gives long-lasting curl****
  • 94% said eyes look wider****


If you’re a die-hard Roller Lash fan then be sure to stock up this National Lash Day! Try a fun-size Roller Lash, They’re Real Magnet AND Badgal BANG Mascara this National Lash Day when you spend £45*!



Badgal BANG Volumizing Mascara


Get BIGGER, BADDER lashes with our best-selling mascara, Badgal BANG! Available in two intense shades; pitch black and brightening blue, the 36-hour FULL-BLAST volumizing mascara creates MASSIVE volume without weighing down lashes.

The gravity-defying formula contains aero-particles, one of the lightest known materials, derived from space technology. This innovative intense mascara layers easily for BIGGER impact. It’s custom brush is streamlined to reach root-to-tip, corner-to-corner, upper & lower lashes for BIG VOLUME with 360° REACH!




Happy National Lash Day! 💗




*Valid from the 18th February 2022 till 20th February 2022. Offer includes free fun size’s of They’re Real! Magnet Mascara, Roller Lash Mascara and Badgal BANG! Mascara with a £45+ spend only. Promotional code must be entered at checkout to redeem, only available while stocks last and cannot be transferred or changed. One promotional code can be added per transaction, and only one bundle can be added per transaction. Not to be used in conjunction with any other offer. Offer only available at

**Source: The NPD Group. Value product sales of Total Prestige Eye Makeup Segment for 2021 January to December. Please email for more details.

***Than bare lashes. Instrumental test on 21 women

**** Consumer panel survey on 31 women after 4 weeks