Use Boi-ing Cakeless Concealers to Conceal, Highlight AND Contour!


Boi-ing Cakeless Concealer Packaging Shades


Calling all FULL COVERAGE QUEENS! Do you want to cover more and cake-less? Don’t worry, we’ve got you covered (literally).

Conceal, highlight & contour with NEW Boi-ing Cakeless Concealer! Our first ever liquid concealer’s innovative formula hides it all! From dark circles to blemishes and discoloration… yet it’s so lightweight you won’t even know you are wearing concealer. What more could you want from a high coverage concealer?


Benefit Boi-ing Cakeless Concealer Swatches on Arms                           Boi-ing Cakeless Concealer Shades and Names


Boi-ing cakeless is available in 12 shades and we guarantee there is one to suit every bene-babe out there!

Available in stores and online now for £19.50, or £12 for a mini.


At Benefit we’re full of ‘Tips and Tricks’ to ensure our Benebabes are looking S-T-U-N-N-I-N-G all year long! If you want to know how to get the look then carry on reading, gorgeous!


How To Apply Concealer

First up – how to create the ultimate flawless base that lasts all day:

Step 1: Rise and Prime!

Start by applying you favourite POREfessional Primer – ours has got to be The POREfessional for a matte finish or POREfessional Pearl for a natural glow.


Step 2: Lay the Foundation(s)… to raise your Boss Babe Makeup Game

Apply Hello Happy Flawless Brightening foundation, and blend, blend, blend using a damp beauty blender or domed kabuki brush.


Step 3: Get a concealer that can cover your dark circles and all your life problems

Using the flat tip applicator in the NEW Boi-ing cakeless concealer, draw a triangle under your eyes, then blend all your worries away.


Step 4: Finishing touches

Follow these steps by setting everything in place using our Dr Feelgood Setting Powder that works amazingly with our Boi-ing concealer collection. Make sure to Bake that Cake good gorgeous!


How to Use Concealer to Highlight and Contour

Next – we need to define and carve out our contour:

Step 1: Time to carve the cake(less)

Take our Cakeless concealer, we recommend at least 2 shades darker than your concealer colour, and draw a line along your cheek bones, temples, chin and along the edge of your nose.


Step 2: Blend Baby Blend

Take that same beauty blender from before and gently blend out those lines, be sure to focus your contour towards the edge of your cheeks for that seriously snatched contour.


Step 3: Highlight, brighter than my future

Once you have blended out your contour, it’s time to highlight. This time take our Cakeless concealer, we recommend at least 2 shades lighter for this step, and place on the highpoints of your face; centre of forehead, bridge of nose, under eyes, browbone and underneath your cheek contour to really carve those cheeks. Then like before, blend away…


And there you have it gorgeous! Our steps to the ultimate flawless base that will last all day and all night. Now, after this information overload you’re probably sat there wondering – how do I choose my concealer shade?

We recommend visiting your nearest Benefit boutique or counter and get shade matched by one of our amazing Benebabes. Just let her know your desired level of contour and she will do the rest.


Happy Shopping! And remember… Eat your cake, don’t wear it!

Love and Lipstick x