It’s that time of year again, it’s National Brow Day! At Benefit we’re super excited to tell you about our amazing National Brow Day limited edition product! Drum roll please…

National Brow Day Offer

It’s our cult favourite Precisely, My Brow pencil in limited edition rose gold packaging! Available to buy now, this amazing pencil comes in shades 2,3 and 5 and stock is very limited so don’t hang around, it won’t be here forever! Shop Now!

Benefit Cosmetics National Brow Day Limited Edition Rose Gold Precisely My Brow Pencil


Benefit Brow Day Offer

And that’s not it! We also have a very special gift with purchase available! With every purchase over £50 (order must include a full size brow product) you will receive a FREE Brows Queen makeup bag and fun size 24-hr Brow Setter! Use code BROWGAME at checkout to redeem this limited edition offer!


Benefit Cosmetics National Brow Day Gift With Purchase

Trending brow makeup products

Want to have top trending brows? Check out our current trending brow products!

High Brow Glow brow highlighter, perfect for opening the eye and lifting your brow bone!

Benefit Cosmetics High Brow Glow

Goof Proof brow pencil, the glide on formula is smooth, soft and helps to fill sparse brows FAST!

Benefit Cosmetics Goof Proof Brow Pencil


Defining & Blending Tool, ideal for applying brow gels, powders and waxes. Also features a handy eyebrow spoolie!

Benefit Cosmetics Defining and Blending Tool


Brow makeup tips & tutorials

To celebrate National Brow Day, our lovely Brow Expert Lauren Hogsden has given us some amazing tips & tricks to help everyone from beginners to professionals get bang on brows, every time!

For Brow beginners 

The first steps for a brow beginner is to determine where your brow should start, arch and end.

Mapping your brows will give you the perfect guideline to understand where your brows need growth, where excess hair can be removed & where you need to fake it until you make it with brow products. Follows these 4 steps for the perfect brows.

Step 1

Starting with a makeup-free brow, use a brow brush and brush your brows through so that all hairs are sitting in the correct place.

Hold a pencil parallel to the side of your nose, meet the top of the pencil to the inner corner of the eye – the inner edge of your brows should start here. Using a brow pencil, mark this point.

Step 2

To determine the highest peak of your arch, place the pencil at an angle from the outside corner of your nose through the centre of your pupil. Using a brow pencil, mark this point.

Step 3

Hold the pencil diagonally from the outside corner of the nose to the outside corner of your eye, this will then tell you where your brow should end. Using a brow pencil, mark this point

Step 4

Using the brow pencil markings, you can now use this as a guide when tweezing & styling your brows with brow products. It is also a great way to understand your personal brow shape.


Lauren’s Brow Routine

Full and Natural

Personally I love full, natural looking brows. To achieve this look, I start with Brow Microfilling Pen which creates a micobladed effect to the brow, giving my brows their basic shape. Followed on by Gimme Brow+. This tinted eyebrow gel contains tiny microfibers that adhere to skin and hairs, creating natural-looking fullness and texture in an instant. One of my personal favourites!


Brow Styles

Soft and Defined

Add colour with Precisely, my brow eyebrow pencil. This ultra-fine brow defining pencil is natural-looking and delivers believable hair-like strokes. Perfect for shapeless and sparse eyebrows that need a little TLC.



Add buildable colour with ka-BROW! This eyebrow cream-gel easily fills, sculpts and defines brows. Plus the built-in hard angled brush converts to a full-size brush for precise control.



For the perfect feathered brow 24-hour brow setter gel is the ideal product. This invisible shaping & setting gel holds and lifts the brows giving you a feathered finish that looks natural while still creating an impact!


BROWse the full Benefit Cosmetics brow collection here.